7 Reasons Why Large Screen LCDs Are Vital for Any Business

Welcome back to EPOS Direct, your trusted EPOS partner. Today, as usual, we’ll be taking up on the marketing tactics & tools businesses can use to grow their business exponentially.

Our tool for today is – Large Screen LCDs.

It’s true. They do not come off as huge sales boosters at first glance, but what you’ll find in this article will leave you amazed. Stick around till the end to find how large screen LCDs can grow your sales.

Let’s begin!

Why Large Screen LCDs are a Magnificent Tool For Retail & Hospitality Businesses

1. Attracting Client Attention

Getting customers' attention is crucial in a crowded market. Large screen LCDs are very good at grabbing attention and retaining customers because of their vivid images and dynamic content possibilities.

Benefits:

• Promotional content stands out thanks to bright, high-resolution displays.

• Interactive material may further engage clients by providing an immersive experience

• Dynamic graphics, including films and animations, fascinate people more than static signage.

Example:

A clothes merchant can attract clients to their store and encourage purchases by showcasing videos of their newest fashion collection on a giant LCD monitor that is connected to their EPOS system.

 

2. Using Digital Signage to Increase Sales

Large screen LCDs are also effective digital signage devices that can sway decisions at critical times. These displays, whether positioned at the entrance, within the store, or at the point of sale, can advertise:

• New product launches;

• Seasonal promotions;

• Limited-time offers and discounts

Businesses can promote cross-selling and upselling by sending timely and pertinent messaging, which will eventually increase sales.

For instance;

A café might encourage guests to try something new or add an extra item to their order by displaying a changing menu of seasonal drinks or desserts on a huge LCD at the counter. This can be updated instantly with an EPOS Direct system in response to sales patterns or stock levels.

3. Enhancing the Customer Experience

These days, consumers value the entire experience over the product's quality alone. The in-store experience can be greatly improved by large screen LCDs by offering:

• Interactive wayfinding to assist customers in navigating expansive retail locations;

• Real-time information on order status or wait times

• Providing entertainment through brand storytelling, social media feeds, and live news

Businesses can decrease perceived wait times and increase customer satisfaction by combining huge LCD panels with EPOS software solutions to keep consumers informed and engaged.

 

4. Increasing Transparency and Building Trust

Building consumer trust is largely dependent on transparency, particularly in transactions involving retail and hospitality. Large screen LCDs can display:

• Detailed transaction breakdowns during checkout

• Real-time pricing and discount applications

• Points gained or used for loyalty

Customers are more likely to trust a business when they can easily view the details of their transaction on the LCD display that is connected to the EPOS system. This increases customer loyalty and encourages repeat business.

5. Making Customization Possible

Large screen LCDs can provide the personalised experiences that modern consumers need. These displays can use consumer data to present customised content when connected to a strong EPOS Direct system.

Examples of this include:

• Tailored promotions based on past purchases;

• Personalised welcome messages for members of loyalty programs; and

• Tailored suggestions for related goods or services.

In addition to improving the client experience, this degree of personalisation increases conversion rates.

6. Simplifying Procedures and Cutting Expenses

By automating processes that would otherwise require personnel attention, large screen LCDs can also increase operational efficiency.

For instance, self-service kiosks with big LCD screens let users place orders and check out on their own.

• Back-of-house LCD screens can streamline employee communication by sharing essential updates or shift schedules;

• The EPOS system eliminates the need for costly and time-consuming print updates by enabling rapid changes to digital menu boards.

• By reducing physical work and running costs, businesses can focus more on improving customer service and increasing profitability.

7. Establishing a Tech-Savvy Brand Image

Using huge screen LCDs at your retail or hospitality establishment makes it obvious that you are a cutting-edge, customer-focused company. Large LCD screens might contribute to the idea that consumers are drawn to brands that use technology to improve their experience.

Principal Aesthetic Advantages:

• Brand identity is reinforced by consistent branding across digital and physical touch points;

• Businesses may match the display with their brand voice and style with customizable content;

• Sleek, professional design enhances the space's overall appearance and feel.

Why Should Your Business Invest in LCDs with Big Screens?

Large screen LCDs provide many advantages including increased sales, greater customer service, more effective operations, and increased brand awareness.

Businesses who invest in this technology will be better positioned to prosper in a competitive market as they evolve with the trends.

 

At EPOS Direct, we understand the unique needs of the hotel and retail sectors. Our selection of top-notch EPOS systems and wide screen LCD displays is made to help you get the most out of your point-of-sale experience.